Effective Date: January 1, 2026

1. Introduction

Market on McPherson (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, attend our market, or interact with us online or in person. Please read this policy carefully. By using our website or attending our market, you agree to the practices described herein.

2. Information We Collect

We may collect the following categories of information:

2.1 Information You Provide Directly

We collect information you voluntarily provide, including when you:

  • Sign up for our email newsletter or mailing list (name, email address)
  • Contact us via email or our website contact form (name, email, message content)
  • Apply to become a vendor (business name, contact details, product descriptions)
  • Enter a contest, giveaway, or promotion
  • Submit feedback or participate in surveys

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and general geographic location
  • Browser type and operating system
  • Pages visited and time spent on each page
  • Referring website addresses
  • Device identifiers and cookie data

2.3 Photography and Video

Market on McPherson regularly photographs and records video at our market events for use in marketing, social media, our website, press materials, and other promotional purposes. By attending our market, you acknowledge and consent to the possibility of being photographed or recorded in public spaces at the market. See Section 6 for full details on our photography and media practices.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate and promote the Market on McPherson and its events
  • To send newsletters, market updates, and promotional communications (where you have opted in)
  • To respond to your inquiries and provide customer support
  • To evaluate vendor applications and manage vendor relationships
  • To improve our website, services, and market offerings
  • To analyze website traffic and usage trends
  • To comply with applicable laws and regulations
  • To protect the safety and security of our market, vendors, and guests

4. Cookies and Tracking Technologies

Our website may use cookies, web beacons, and similar tracking technologies to enhance your browsing experience, analyze usage, and support marketing efforts. You can configure your browser to refuse cookies or alert you when cookies are being sent. Please note that some features of our site may not function properly if cookies are disabled.

We may use third-party analytics services (such as Google Analytics) that collect, monitor, and analyze website usage data. These third parties have their own privacy policies governing their use of such data.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in limited circumstances:

  • With service providers who assist us in operating our website and conducting our business (e.g., email marketing platforms, website hosting providers), subject to confidentiality obligations
  • With our vendors, sponsors, or community partners, only where you have given explicit consent
  • When required by law, court order, or governmental authority
  • To protect the rights, property, or safety of Market on McPherson, our vendors, guests, or the public

6. Photography, Video, and Media Release

Market on McPherson is a public event held in a public or semi-public space. Photography and video recording take place regularly at our market for the following purposes:

  • Social media content (Instagram, Facebook, etc.)
  • Our website and digital marketing materials
  • Print materials including flyers, posters, and brochures
  • Press releases and media outreach
  • Grant applications and sponsorship materials
  • Archival and historical documentation

By attending the Market on McPherson, you acknowledge that:

  1. Photography and video recording may occur throughout the market grounds.
  2. You may appear incidentally in photographs or video taken at the market.
  3. Market on McPherson may use such images and footage in any of the ways described above, without compensation or further notice to you.
  4. You grant Market on McPherson a non-exclusive, royalty-free, perpetual license to use your likeness as captured at our market events for the purposes described herein.

If you do not wish to be photographed, please notify a market staff member or volunteer at the information booth upon arrival and we will do our best to accommodate your request. We cannot, however, guarantee that you will not appear incidentally in the background of photos taken by other attendees or media.

Photographs of identifiable minors will not be used in our marketing materials without separate written consent from a parent or legal guardian. If you believe a photo of your child has been used in error, please contact us immediately at the address below.

7. Your Rights and Choices

7.1 Email Communications

You may opt out of receiving our marketing emails at any time by clicking the ‘unsubscribe’ link in any email we send, or by contacting us directly. We will process your request within a reasonable time. Please note that even after opting out, you may continue to receive transactional messages related to any active vendor agreement or inquiry.

7.2 Access and Correction

You may request access to, correction of, or deletion of personal information we hold about you by contacting us at the information below. We will respond to your request within 30 days.

7.3 California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to request deletion, and the right to non-discrimination for exercising your privacy rights. To make a request, please contact us at the address below.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your information.

9. Third-Party Links

Our website may contain links to third-party websites, including those of our vendors, sponsors, or community partners. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information promptly.

11. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Continued use of our website or attendance at our market following the posting of changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Market on McPherson

4740 McPherson Ave.
St. Louis, MO 63108

Email: info[at]marketonmcpherson.com

Website: www.marketonmcpherson.com